A couple of years ago I blogged about looking for that most basic piece of cycling kit, a new gilet. At the time I was bemused by the high pricing of certain high end brand gilets, but today, fashion designer Paul Smith has rocked me with a paradigm shift. I’m struggling to come to terms with the fact that Rapha’s £125 Gilet is now mid-range clothing. Don’t be daft I hear you say, to which I answer, then you’ve yet to see Mr Smith’s £350 531 range Gilet.
Yes, that’s right, a GILET for THREE HUNDRED AND FIFTY POUNDS. I recently bought a Gore Goretex rain jacket (which is a superb piece of kit) for a £151 less than that. For £350 you could get a good single speed bike to see you through the winter. Worst of all, the 351 Gilet is a dull looking orange, it doesn’t even look nice.
Paul Smith is an enthusiastic cyclist, he has a passion for the sport and now he, or at least his marketing team, want to take you for a ride too….if you’ve the money to burn.